Cars w/ electric heated seats? What did people do before this luxury? Pay people to sit in the seat for a hour?

For example, a rich snob from the 1960s had a brand new 1968 Mercedez Benz, but it had ice cold seats in the morning. He obviously couldn't survive such hardship, and i'm certain he would not allow his backside to suffer. So did such people pay poor people to sit in the seat to warm it up properly every morning?